There was a time when hiring someone to help with your search engine optimization involved paying a flat fee and calling it a day. While the model is still around, it tends to be less popular. As the online world continues to evolve, the way SEO is approached has adapted and in some cases will anticipate the changes to come. That means a flat rate model for SEO cost is no longer viable. Here are some of the factors that may influence the ongoing costs and why they matter to your SEO efforts.
Securing Links For Your Use
Link acquisition and link building are two important aspects of SEO. They require identifying anchor text that’s relevant and likely to receive favourable attention from the major search engines. In the event you’re preparing something as a guest post on a blog, it must also be fit within the guidelines established by the blog’s owner. Even if the plan is to create links for pages you own, it must be done with care. Search engine crawlers look at a number of details, including the information included in the links. It can take time to build quality links and deploy them to the best advantage. The time frame will influence how much you will pay for this aspect of your SEO strategy.
The Current State of Your Website and Blog
One of the first things any SEO expert will want to do is assess the current state of your website. If there’s a blog present, that will also be evaluated. The goal is to determine how well those pieces serve you at present and what can be done to make them more valuable to the major search engines. Many factors are included in the evaluation. The quality of the images, the use of video, the page structure and how quickly they load, the display on smaller screens, and even how up to date the content happens to be will all be taken into consideration. There may be much that needs to change or there may only be some minor adjustments needed. How much work is required will influence your SEO costs.
Your Use of Social Media
If you’re using social media, those accounts will undergo the same scrutiny as the website and blog. The focus is on the frequency of your posts, the links included, and any images that are part of each post. It could be that the use of keywords could be improved or scheduling posts for deployment on a regular basis would improve their effectiveness. An expert can determine how to get more positive attention and build more of an audience on social media platforms. That same expert will keep in mind what sort of interest those posts will generate in search engine results. This is another aspect that can take time and doesn’t lend itself to a fixed cost.
The Quality of Your Content
Content that was fine several years ago may no longer serve you well. It may be dated or it could use guidelines for keyword usage that are no longer considered optimal by the major search engines. In this scenario, there’s the need to spend time updating some of your older content. There may also be the need to replaces some of it altogether. That includes pieces that relate to products you no longer offer, or that were pieces related to current events back in the day. A professional will know how to update and add to the content so that it’s relevant for today’s audience and in compliance with current search engine standards.
The Time Spent Optimizing and Creating New Pages
There may be the need to overhaul quite a few pages on your website. It may also be wise to build some new ones. All pages are likely to need some help with optimization. The only way to manage the task is to take things one page at a time and gradually implement the changes. This will take time and is not something that easily lends itself to a flat charge. These are only some of the factors that can influence your SEO cost. Have a professional evaluate what you have in place now and learn more about what needs to be done. Doing so will provide an idea of what up-front costs are involved as well as recurring costs for continuing support.